It was bound to happen at some point, and it happened sooner than later.
AT&T is suing Verizon for false advertising over the “There’s a map for that” ads.
In essence, we believe the ads mislead consumers into believing that AT&T doesn’t offer ANY wireless service in the vast majority of the country. In fact, AT&T’s wireless network blankets the US, reaching approximately 296M people. Additionally, our 3G service is available in over 9,600 cities and towns. Verizon’s misleading advertising tactics appear to be a response to AT&T’s strong leadership in smartphones. We have twice the number of smartphone customers… and we’ve beaten them two quarters in a row on net post-paid subscribers. We also had lower churn — a sign that customers are quite happy with the service they receive.
AT&T thinks Verizon is trying to fool viewers into thinking that they can’t use any AT&T phone services outside of 3G coverage areas by showing two essentially different maps. Since Verizon’s entire network is 3G, the gaps in the red map are actual service gaps — but Verizon doesn’t show that the gaps on the AT&T map might be covered by AT&T’s huge 2G network.
AT&T says they have “no quarrel with Verizon advertising its larger 3G network,” it seems everything comes down to arguments over the maps.
All I can say is OH-SHI…….