World’s Biggest Shave – Roger Federer

Gillette created and then shaved a giant image of tennis ace Roger Federer in a field in London.

http://www.youtube.com/watch?v=ynmKBFLmVWM

The 2,800 square metre environmentally friendly image was created using 100% biodegradable green specialist grass paint. A 1,000 litres of biodegradable and non-toxic foam was then used to lubricate the high precision shave.

Amazing advert, really creative.

I wonder how many mistakes they had to make before they got the face right.